If You Don't Understand People, You Don't Understand Business

In this wide-ranging talk, ethnographer and leadership expert Simon Sinek discusses the importance of trust, authenticity, and meaning. Sinek argues that as individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things.

In the first trial run, the meter was hooked up the the studio kitchen faucet and usage was monitored from computers at the studio desks, which resulted in very slight improvements. Upon moving the data onto an iPad on display by the sink, however, reductions were extreme- 1.5 gallons were saved in a single task like handwashing. 

Visualizing all the water that could be saved spurred Teague to start a campaign to help with water crises thousands of miles away - not by shipping gallons of water, but by sending money, with $20 enugh to provide one person 20 years worth of clean water. Teague is working with the nonprofit Charity: Water on a 3 month campaign to raise $10,000 for clean water projects; they'll match every dollar donated with a dollar from Teague.