How to give men a way to expresses their identity?
The UGNI is functional and stylish leather Murse (Purse for men).
How to remove the stigma of the wheelchair?
This project was an entry for the 2009 James Dyson award and got to the final of this international design competition. The concept ended on the 6th place out of more than 450 participants.
How to restore comfort to the restroom?
Public restrooms are a disaster if you ask consumers. They would much rather pay for a clean toilet than having to go on a nasty one. This design research and development project aims to give people a smart and ecologic alternative.
How may a brand influence the development of children?
When babies grow up they are surrounded by many aspects that might have a negative influence on their maturation. Dot Baby is a brand that tries to achieve the exact opposite by simply valuing nature, clever design and beauty.
How to bring a brand to life?
The challenge we faced for this project was to translate industry opportunities and brand values into physical derivatives of this identity.
Could the burden of gifts generate innovation?
Connecting to people needed to discover opportunities. Understand our target consumer and how they deal with gift in today's society gave us that insight..
Save Water! How a high-tech restroom may help.
People can’t live without water. That’s a fact. However, by now we should have realized that our precious planet is not an inexhaustible source of fresh water! It’s amazing that we keep using more water every day without being fully aware of the effect of our actions. We realized that we couldn’t wait any longer. So, now is the time for action.
How can cleaning utilities improve efficiency?
In the research of this project we found out that the cleaning industry is changing rapidly and the demands are getting higher. The high demands in efficiency can only be answered by improved cleaning utilities that meet the needs of various situations.
How to translate a business plan into a compelling story?
This is a story about ambitious people with a strong belief. The subject of the project are pies and the location is San Francisco, California. The Idea? Sell as many as possible, but keep the quality high. Our role was to make the business plan emotionally appealing for the target consumers.